Amul’s latest foray into the protein-snacking space isn’t a conventional ice cream but a mango-flavoured High-Protein Kulfi—the world’s first of its kind—launched on April 25, 2025 in Kolkata
| Feature | Details |
|---|---|
| Protein | 10 g per 60 g serving |
| Calories | 57 kcal per serving |
| Fat | Low-fat |
| Sugar | No added sugar |
| Other Benefits | Lactose-free, prebiotic, 100 million CFU probiotics |
| Price | ₹ 40 for a 60 g pack |
Available through Amul’s quick-commerce partners and will soon be found in major modern retail outlets. For direct-to-consumer delivery, please check shop.amul.com.
At the launch, Amul MD Jayen Mehta hinted at a broader “protein revolution”—including high-protein parathas, sandwiches, snacks, ice creams, coffee, and more to ensure every Indian gets at least 1 g of protein per kg body weight daily
“We are excited about this innovation and many more upcoming high-protein products such as … ice cream … to ensure that every Indian gets at least 1 g protein per kg bodyweight every day.”
— Jayen Mehta, MD, Amul
In conclusion, although the High-Protein Kulfi is the highlight of today’s launch, Amul’s future plans indicate that a specialized high-protein ice cream, available in flavors such as chocolate and vanilla, will be introduced shortly. Stay tuned to Amul’s official channels for further updates!